The creature that goes bump in the night, that claws their way into your dreams and your night cravings. The Sugar Savage is the nightmare to all diets, making it almost impossible to lock in and avoid the sweet temptation. This creature is a doughy donut of desire that strays people away from their diet and personal goals for a temporary sugar rush and a rotten tummy aches. This concept was designed to give face to the common struggles of sugar addiction. The intention is to motivates those who deal with late night cravings by visualizing your cream filled enemy and combating the sugar addiction with precision and confidence through a clean diet.